We often think of wealth in terms of money (e.g. assets, income, property). But there’s another form of wealth that is just as powerful – values.
If you are in your 40s or 50s (or beyond) you’re likely already thinking about the next generation. Whether you are raising children, helping with grandchildren, or mentoring young people in your life, you have an influence.
That’s why ethical wealth isn’t just about numbers in a bank account. It’s about teaching the next generation that money can be a force for good.
Why it matters more than money
Passing down financial knowledge and ethical values is a powerful legacy. Did you know:
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Money decisions start early and many of our money beliefs are shaped in childhood and adolescence.
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You don’t have to be rich to build generational wealth. Teaching financial literacy, resilience and values can have a more lasting impact than any inheritance.
How to teach kids to care about money and impact
Whether your children are in school, university or starting families of their own, it’s never too early or too late to start these conversations.
Talk openly about money and values
Many of us grew up with the idea that money is a taboo subject. Break the silence. Talk about how you manage your finances, what you’ve learned and what matters to you. These small conversations can create a ripple effect.
Involve them in financial decisions
Whether it’s helping choose a donation recipient or comparing banks that support sustainability, involving your kids or grandkids can demystify and encourage thoughtful decision making.
Encourage purposeful spending
Talk about the idea of ‘voting with your wallet’. Teach them to ask: “Where does this money go? Who does it help?”. Look for opportunities to choose sustainable products and avoid fast fashion or exploitative brands. These habits build a values-based approach to both spending and investing.
Model financial boundaries with integrity
One of the best ways to teach healthy money management is by setting and modeling clear, kind boundaries, especially when it comes to financial support for adult children. Show that generosity and accountability can coexist.
Share why you do what you do
Whether it’s climate change, gender equity or community support, let your loved ones know why you invest the way you do. This helps them connect the dots between money and meaning and builds a deeper emotional connection to financial choices.
You don’t need to be perfect, wealthy or a financial expert to pass on ethical wealth. You just need to be willing to start by talking, showing and including your family in your values-driven choices.
It is important to take professional advice before making any decision relating to your personal finances. Information within this article does not provide individual tailored investment advice and is for guidance only. We cannot assume legal liability for any errors or omissions it might contain. Ethical Futures llp is authorised and regulated by the Financial Conduct Authority.